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Hershey backs Cookies ‘N’ Creme with first campaign since 2018 | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Christopher Lombardo

Hershey is looking to rekindle interest in its Cookies ‘N’ Creme sub brand with a new campaign that leans on self-expression, as well as platforms like TikTok, in order to reach a younger consumer.

http://strategyonline.ca/2022/01/25/hershey-backs-cookies-n-creme-with-first-campaign-since-2018/
 

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